E-commerce is the online buying & selling of services & products. The number of business transactions being performed over the internet has grown very rapidly due to the fact that an e-commerce website’s reach is not constrained by any geographical boundaries.

E-commerce solution provides benefits & convenience both to the buyer as well as the seller. Buyers get the advantage of being able to visit website of multiple vendors to compare products & prices before making the purchase. In some instances they instantly obtain certain services or products such as any music file, electronic book or software by way of downloading from the website.

From sellers point of view having an e-commerce website provides the scope of cutting down the expenses and also expand their business market. Seller does not have to build the business place, hire staff or print order catalogs and distribution costs are also cut if the service or product could be downloaded from the e-commerce site itself.

The criterion of utmost importance for e-commerce website designing is usability. E-commerce solution providers should design the website in a manner to maximize visitor satisfaction by making it easily usable & navigable. The website designing should primarily focus at getting visitor’s attention & drawing him at the location where the central business section exists.

The designing of an e-commerce website always includes some common features such as payment gateways, shopping cart, order confirmation, product description page, and many other similar sections for the buyers. Some other common website designing norms for e-commerce websites are:

1. Having easy & simple navigation.
2. Buyer should be able to locate what they want without any difficulty.
3. Easy to use shopping cart & payment procedure.
4. Make clear that you provide secure order processing.
5. If multiple products exist, they should be organized in easily searchable manner.

E-commerce web design has now become an accepted choice for business owners & to increase the success rate of their online business ventures they need to carefully take into consideration all the above mentioned factors in the web design phase.